[News] KARA are cashing in

KARA, in just two months, advertising revenue hit 2 billion!

 

KARA, in just two months, advertising revenue hit 2 billion!
After debut in Japan, CF in both places are a big hit.. Including electronics, clothings, 4 contracts.

After a big success in Japan, Girl group Kara also had a big hit in advertising.

Recently, Kara signed advertising contracts in both Japan and Korea, which includes electronics, clothing, beverages. The amount of the contract currently is along the line of 5 billion won a year. Since debut in Japan on 11 August, money earned from advertising revenue has reached 2 billion.

Kara's agency DSP entertainment representative said, "After a good performance in Japan, Kara received a lot of attention from advertising agencies. We received a lot of advertising inquiries from overseas. Japan's advertising agencies also showed a lot of interests. We received inquiries from more than 20 companies.

According to one official that's responsible for overseas marketing, Kara has recently signed contract with Japan's famous consumer electronics. Kara is the first Korean girlgroup to sign advertising contract as model not with beauty products but electronic products. It is expected to have more advertising love call again at the time when second single to be released in Japan.


Official said,"Kara shows sophisticated image while on stage, outside the stage, Kara shows familiar(friendly) face which is what Japan's females "Wannabe star". Therefore, a lot of beauty products, cosmetics as well as clothings advertising agency show great interests.

Kara debut on August in Japan with first single "mister" and was up at #5 on Oricon single weekly chart, which was crown as first foreign girlgroup to hit top 10 within 30 years. Kara will release second single on 10 November, official(full) album to be released on 14 November as well as to start promoting activities.

Thanks Mae for article tip
Translated by aank1 @karaholic.com
Source:Sports Hankook
Do not take out without full credits 

KARA+Soshi, earned 10 billion won in Japan

 

Korean Girl groups have been very active in Japan's music market, SNSD and Kara especially have earned almost 10 billion aggregately in Japan.

SNSD debut last Sept 8 with Single Genie followed by Second single Gee on 20th. Up to date 'Genie' has sold 145,000 copies while Gee 70,000 copies.

Kara debut with single Mister on August 11 and Kara's Best Album (compilations of Kara's hit songs) was released on September 29. Up to date Mister and Best album have sold 100,000 copies and 150,000 copies respectively.

In japan, when releasing a single, there's normal edition and limited edition. There are several versions available. Depending on the version, prices range about 1000 yen to 2000 yen. Because of different version and prices, estimated (average out) price would be about 1,500 yen per copy. With that price in mind and thus calculation for their income: SNSD's Genie and Gee sold for 217 million yen (about 3 billion won) and 105 million yen (about 1.5 billion won) respectively while Kara's mister and Best album sold for 150 million yen (about 2.1 billion won) and 225 million yen (about 3.1 billion won) respectively which in total so far is about 9.7billion won of income.

Moreover, SNSD 'Gee' topping Oricon single chart at #1 on 26th within one week of release. Compared to Genie, Gee received great response. Kara is expected to have similar result when second single to be released in Japan next mid-month, the record earnings are expected to exceed 10 billion won aggregately.

Meanwhile SNSD and KARA will promote in both Korea and Japan at the same time. SNSD will promote 'Hoot' in Korea and 'Gee' in Japan. While Kara will promote new song in both Japan and Korea in November. Both groups are expected to have busy schedules.

Thanks KaraAlmighty@twitter and anne for article tip
Translated by aank1 @ karaholic.com
Source:edaily news
Do not take out without credits 

KARA better be seeing some of that cash DSP.